Internet Marketing Term Dictionary C

C

Cache/ Caching
A place to store something temporarily for faster access later. Usually webpages placed in the browser's cache directory on a local hard disk or a proxy server

Cardholder
Credit card holders or debit card

Card Issuing Bank
Banks that issue credit cards or debit cards to individuals or companies.

CC (Carbon Copy)
The address to send e-mail address other than the intended major.

CGI (Common Gateway Interface)
The way a web server to deliver the request to the web user and application programs to receive the data back to be delivered to that user. CGI is typically used to process online forms.

CGI Script
CGI scripts typically used to handle the form, the search database in question webpages and content to produce dynamic webpages. CGI Resource Index is a general directory that contains thousands of CGI / Perl scripts. http://cgi.resourceindex.com

Charge Back
Returns products / money purchased by customers that result in the cancellation of affiliate commissions.

Chat Room
Place of web users to communicate directly.

Client
A software program used to contact and obtain data / information from the software program on another computer. For example, the Eudora email program is an email 'client'.

Clip Art
Collection of images and animations

Co-Branding
Application place your logo, company name, and other matters related to the product brand / our company in a product or site.

Conversion Rate
The percentage of visitors a website that has a desire to perform actions (such as clicking, registration, subscribe, buy, etc.). If 1 person out of every 100 visitors to our site make a purchase, meaning its conversion rate is 1:100 or 1%.

Cookies
Written code of a website stored on a computer hard disk in order to remind visitors of these visitors something at another time. For example, cookies record of our prospects for the computer after clicking on an affiliate link. Cookies are used in order to identify which affiliate commission should be given.

Cost-Per-Sale
The price associated with the payment of commission to the advertiser for each sale of an affiliate.

CPA (Cost-Per-Action)
Expenses charged to the advertiser for each visitor to do some special action in response to an outside advertising, such as a customer newsletter.

CPC (Cost-Per-Click)
The cost for each click on the link PPC advertising (Pay Per Click).

CPL (Cost-Per-Lead)
Fees earned advertiser for each prospect that obtained by the affiliate.

CPM (Cost-Per-Thousand)
Amount we pay for one thousand (1000) impression banner ads on other people sites

CPO (Cost-Per-Order)
Advertising costs based on the number of orders received.

CPT (Cost-Per-Transaction)
Advertising costs based on the number of transactions performed.

Crawler / Spider / Bot
Programs that visit and read the webpage to make a note in the search engine index.

CRON Script / CRON Job
List of one or more commands in the computer operating system or application servers that are processed in a certain time.

CTR (Click Through Rate / Ratio)
The percentage of ad impressions generated through clicks.