Internet Marketing Term Dictionary O

O

Offline
Not connected to the Internet network.

Online
Connected to the Internet network.

Open Directory Project / Dmoz
Collection sites (with different topic) the largest on the Internet.

Opt-in email
Email requested by the first visitor to do subscribe to a website or via email.

Opt out email
Similarly, as an opt-in email, but the visitors chose not to join the mailing list a website.

OS (Operating System)
A program that provides the basic functions of the computer. For example, the operating system from Windows, MacOS and Linux

Outgoing links
Link on our website leading to other websites.

Overture
A search engine formerly known as GoTo.com, which can process more pay per click search engines than other similar.
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Internet Marketing Term Dictionary N

N

Netiquette
Short for "Internet Etiquette". Applied in the etiquette of the internet or email that includes the rules in sending an email.

Network
Collection of computers connected to each other.

News server
Computers in charge of receiving, storing and providing information to users in the form of newsgroup messages.

Newsgroups
Discussions on specific topics conducted online. This discussion is usually done via email, so that everyone who joined this newsgroup to participate send an email and read the results of the post.

News reader
A program that allows people to read and respond to messages sent to the user newsgroups.

Newsletter / ezine
Newsletter or ezine (electonic magazine) is the electronic magazine contains a collection of information is distributed via email or published through a website.

Newbie
Beginner internet user.
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Internet Marketing Term Dictionary M

M

Mailing List
List of people who receive email on a regular basis in the topic and specific period or can be referred to as a discussion forum via email.

MB (Megabyte)
The size of computer memory. One megabyte equals 1,048,576 bytes, or 8,388,608 bits.

Mbps (megabits per second)
A measure to see how fast data can be spread in a transmission is used, in this case is an Internet connection.

m-commerce/mcommerce (mobile commerce)
Business transactions conducted via mobile phones such as WAP technology.

Media Kit
File that contains information about a business or product description.

Media Planner
People who manage the planning advertising campaigns (ad campaigns).

Mega
Size equal to 1 million (1,000,000).

Megabit
Size equal to 1 million (1,000,000) bits.

Merchant
Place marketing and sale of goods or services on the Internet.

Merchant Acccount
Commercial bank accounts made under the treaty agreed by the parties and the business manager of the bank. Merchant account, allowing the business manager received payments from customers via credit card. For more simple it is the same merchant account as 'savings' or bank account numbers.

Merchant Agreement
Agreement should be agreed between the Merchant with Merchant Provider Acccount.


Meta Refresh
A code that is created in a web page so visitors can automatically switch to the new page.

Meta Tags
HTML tags in a web page that describes some aspects of content from the web page. In computer science, the prefix "meta" means about or describe. For example "meta data" means data that describes other data or data about other data.

Meta Tag Generator
A software or online service that provides meta tags based on the information already entered.

Mini Site
Website consisting of 1 or 2 pages that only focus on one theme, or one particular product / service.

Mirror Site
Original site be copied to another server computer in order to reduce network traffic and generally should always be regularly updated to ensure that the contents of this website in accordance with the copy of the original website.

Moderators
Someone who leads an online discussion forum.

MOTO (Mail Order / Telephone Order)
A payment transaction without a card, the transaction is done via phone or email online at the website.

MPEG (Moving Picture Experts Group)
Type of file format used for video files in a website. Writing files usually end with ". Mpg" or ". Mpeg".

Multipurpose Internet Mail Extensions (MIME)
Facilitating an email in order to store data other than text, such as fileAudio and Video.

Multi-Level Marketing (MLM)
Sales of a product in the form of goods / services through a group of independent distributors who sell wholesale or retail and sponsoring others to do the same thing.

MySQL
Free database management system that uses SQL (Structured Query Language) as the common language used to add, access and process data in a database.
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Internet Marketing Term Dictionary L

L

Lifetime value of a customer
The number of sales in dollar value can be estimated, ie the amount of expenditure for the purchase of customer product / service we are expected to affiliate.

Link / hyperlink
Connection or a connection from a source to other sources. For example in the networking system or the Internet.

Link checker
Software program or online service that is used to inspect the damage in a site link.

Link popularity
The size of the popularity of a site that is expressed in the number and quality of links to a site.

Link text
A text that directly connected to a link.

Long Domain Name
Domain names that contain more than 26 characters. Limit to 67 characters, including the extension (. Com,. Net, etc.) Are provided.

Long file
Recording of all requests for individual files that are requested from a website.

Login
The process to enter into an online service that contains the name / username and password.
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Internet Marketing Term Dictionary K

K

K / KB (kilobytes)
The size of computer memory. One kilobyte equals 1024 bytes.

Kbps (kilobits per second)
In data communications, kilobits per second (thousands of bits per second) is a measure of how fast data can be transferred in a network, such as the internet connection.

Keyword
A word used as a reference for finding other words or an information.

Keyword density
Ratio or the ratio between the keywords (keyword) search and the number of total words that appear in a single web page. If the keyword appears we are only, say, once, in a page a page that has a 2,000 words, then the density (density) is 0.005 percent.

Keyword frequency
The intensity (how many times) the emergence of keyword phrases contained in one page.

Keyword proximity
Similarity between two or more keywords.

Keyword stuffing
Repetition of keywords and keyword phrases in meta tags and other places in the HTML page.

Kilo -
Prefix which states the size of one thousand (1000)

Kilobits
In data communications, kilobits used to express the size of one thousand (1000) bits
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Internet Marketing Term Dictionary J

J

Java
Programming language used to create complete applications or application modules or applets simply as part of a web page.

Javascript
A programming language developed by Sun Microsystems, is designed to write programs that can be downloaded to your computer through the Internet and can be run without fear of viruses or other dangers. This program requires an appropriate browser with Java. By using a simple Java program alone, our web pages can include animations, calculators, and other display.

Joint Venture
General cooperation specifically designed to run a particular business transaction or a project.
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Internet Marketing Term Dictionary I

I

ICANN (Internet Corporation for Assigned Names and Numbers)
ICANN is a private legal entity of non-profit organization that is responsible to issue IP address, domain name management system (. Com,. Net and. Org). http://www.icann.org

ICQ ( "I Seek You")
ICQ is a popular instant messaging system that enables Internet users to exchange messages. http://www.icq.com

IFrame (inline frame)
Floating frames are mounted on the web page.

IM (Instant Messaging)
System that allows Internet users to exchange messages electronically (via the internet, mobile phones, webtv, PDAs, etc..).

Incoming links
The link came to our site from other sites.

Inktomi
Search engines are used to provide search results of popular search engines. This tool is now owned by Yahoo only.

Internet
Global computer systems linked together to communicate with each other.

Internet Service Provider (ISP)
Companies that we call from our computers to get access to the internet.

IP Address
Unique number consisting of 4 parts separated by dots, eg 165.115.245.2. Every machine on the Internet has a unique IP address.

Inventory
The total number of ad impressions where a website or a newsletter ready to sell within a certain time.

IRC (Internet Relay Chat)
System that enables Internet users to chat with each other right away.
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Internet Marketing Term Dictionary H

H

Header
The top part of an email containing information about the email itself; address "To" and "From", the date of delivery, subject, and others. Headers are usually used to refer to the top of a web page.

Hidden links
Adding links from the home page or site map to a doorway or Hallway pages so that search engines can move and indeks, while maintaining links in order to stay invisible to the visitors.

Hit
Request for a file, such as HTML, images, audio, or other files from the web server. To load a page with 5 graphics fruit count as 6 hits, 1 for 1 plus pages for each of these graphics. However, hits are not a very good measure of traffic of a website.

Home page
Entry page / start page or main from a website.

HTML (Hypertext Markup Language)
The language used to write webpages on the web. HTML of a web page is usually combined with the suffix. Htm,. Html, or. Shtml.

HTML banner
Banner ads that include HTML elements, such as interactive forms or pull-down menu.

HTTP (Hypertext Transfer Protocol)
Protocol used by web servers to send and receive information. Also used to exchange text, graphics, sound, video and other multimedia files on the web. All of the web page URL starts with "http", although its use is free-choice.

HTTPS (Secure Hypertext Transfer Protocol)
This program encrypts and decrypts protected requests from web pages. Every time we pay for the goods we buy with a credit card on the internet, HTTPS will protect our credit card details.

Hybrid Model
Form of affiliate commissions that combine payment ways different.


Hype (Hyperbole)
Exaggerate statements that deliberate emotional effect. The goal is not to get a literal understanding.
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Internet Marketing Term Dictionary G

G

Gateway
Computer that connects a network (network) with other networks. Often used in the trade as a gateway (path) between merchants / traders and banks.

Gateway Page
Also known by another name ie: bridge pages, doorway page, entry pages, portals or portal pages, used to improve search engine placement. Warning: some search engines will reject an entire site if the existence of doorway / gateway pages are detected.

Giga -
Prefix meaning one billion (1,000,000,000) bits.

Gigabit
In data communications, a gigabit is one billion (1,000,000,000) bits.

Gigabyte
Size for computer data storage capacity. One gigabyte is 1,073,741,824 bytes.

Google
Google is a search engine is the most popular in the world.

Guerrilla marketing
New marketing technique that could produce the maximum income with minimum expenditure.
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Internet Marketing Term Dictionary F

F

Favorites
One way to save the address of a file or webpage for further reference on the Microsoft Internet Explorer browser.

FFA (Free For All)
Page link where all people can add a link. This facility, should be ignored just because it will only bring in spam emails.

File Transfer Protocol (FTP)
The most common way to transfer files between computers, servers, and Internet sites.

Fire Wall
Hardware or software that functions to separate a LAN (Local Area Network) into two parts or more, for the sake of security.

Flame
Messages insulting or inciting the content sent via email, or sent to a forum or newsgroup.

Flash
Famous software developed by Macromedia. This software is used to design and animation with low-bandwidth animations, presentations, applications, and websites. To get a view Flash files, users must first install Macromedia Flash Player. http://www.macromedia.com or http://www.macromedia.com/software/flash/

Footer
Often used to refer to the bottom of a web page.

Frames
Frames allow us to display web pages in a windows / subwindows that multiple and independent, where certain information may continue to appear, while the content / content other windows can be a scroll or replaced.

Freeware
Freeware is software that can download and use for free. The owner of this software still own the copyright so that we can not use the software code for any purpose.

FTP (File Transfer Protocol)
One way to transfer files, such as web pages, on the internet. Typically used to upload web pages and images to the host server. Server then sends the pages to the user requested via the internet.

FTP server
Computers on the Internet that stores all the files to be transmitted by FTP.
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Internet Marketing Term Dictionary E

E

E-book / Ebook
Electronic versions of traditional print book that can be read in a personal computer or in a special device e-book reader.

E-Commerce / Ecommerce (Electronic Commerce)
Buy and sell goods and services over the Internet.

Email / Email (Electronic Mail)
Correspondence via the internet. The user can exchange information. Information will be collected in a file for which a mailbox address, so users can read the information addressed to him at any time.

Email Discussion Lists
Similar to the discussion forum, but the discussion is done via email, not through the web.

Email Marketing
Marketing process conducted by email.

Email Signature
A short message which is the closing sentence in every email sent by someone. Email signature it could be affiliate links, links to relevant sites, offers free and advertising messages. See also Signature Files.

Encryption
Translation of data into secret codes. Encryption is the most effective way to obtain data security. To read the files on-encryp, we must have access to the password that allows us to decryp message. Data encryp not be called plain-text, while those in the encryp-called cipher text.

EPC (Earning Per Click)
EPC is the average of our earnings per click. This amount is derived from our revenue sharing results with the number of clicks. For example, if we get 100 times as many clicks and each click worth $ 5.00, the value of EPC is $ 0.05.

Ezine
An electronic magazine or newsletter, which is usually sent via email.
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Internet Marketing Term Dictionary D

D

Database
A set of interrelated files and form a wake data.

Dedicated Server
Borrowing and exclusive use of a computer that includes a web server, related software, and connection to the Internet, stored in a web hosting company.

Deep Linking
Linking to other pages in a website.

Demographics
Physical characteristics of a population such as age, sex, status, number of family, education, geographic location, and jobs.

DHTML (Dynamic HTML)
Advanced type of HTML that contains more features, like animation.

Dial-Up Connection
Method of connection to the Internet Service Provider using a telephone connection in many online systems are divided into many users. Dial-up connection can be run manually or automatically by a computer modem or other equipment

Disclaimer
Disclaimer is a statement of the owner of copyright in a site that contains information about an order to avoid copyright infringement.

Discussion Forums
Forum discussion in a site where people can openly discuss berdikusi variety of topics.
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Internet Marketing Term Dictionary C

C

Cache/ Caching
A place to store something temporarily for faster access later. Usually webpages placed in the browser's cache directory on a local hard disk or a proxy server

Cardholder
Credit card holders or debit card

Card Issuing Bank
Banks that issue credit cards or debit cards to individuals or companies.

CC (Carbon Copy)
The address to send e-mail address other than the intended major.

CGI (Common Gateway Interface)
The way a web server to deliver the request to the web user and application programs to receive the data back to be delivered to that user. CGI is typically used to process online forms.

CGI Script
CGI scripts typically used to handle the form, the search database in question webpages and content to produce dynamic webpages. CGI Resource Index is a general directory that contains thousands of CGI / Perl scripts. http://cgi.resourceindex.com

Charge Back
Returns products / money purchased by customers that result in the cancellation of affiliate commissions.

Chat Room
Place of web users to communicate directly.

Client
A software program used to contact and obtain data / information from the software program on another computer. For example, the Eudora email program is an email 'client'.

Clip Art
Collection of images and animations

Co-Branding
Application place your logo, company name, and other matters related to the product brand / our company in a product or site.

Conversion Rate
The percentage of visitors a website that has a desire to perform actions (such as clicking, registration, subscribe, buy, etc.). If 1 person out of every 100 visitors to our site make a purchase, meaning its conversion rate is 1:100 or 1%.

Cookies
Written code of a website stored on a computer hard disk in order to remind visitors of these visitors something at another time. For example, cookies record of our prospects for the computer after clicking on an affiliate link. Cookies are used in order to identify which affiliate commission should be given.

Cost-Per-Sale
The price associated with the payment of commission to the advertiser for each sale of an affiliate.

CPA (Cost-Per-Action)
Expenses charged to the advertiser for each visitor to do some special action in response to an outside advertising, such as a customer newsletter.

CPC (Cost-Per-Click)
The cost for each click on the link PPC advertising (Pay Per Click).

CPL (Cost-Per-Lead)
Fees earned advertiser for each prospect that obtained by the affiliate.

CPM (Cost-Per-Thousand)
Amount we pay for one thousand (1000) impression banner ads on other people sites

CPO (Cost-Per-Order)
Advertising costs based on the number of orders received.

CPT (Cost-Per-Transaction)
Advertising costs based on the number of transactions performed.

Crawler / Spider / Bot
Programs that visit and read the webpage to make a note in the search engine index.

CRON Script / CRON Job
List of one or more commands in the computer operating system or application servers that are processed in a certain time.

CTR (Click Through Rate / Ratio)
The percentage of ad impressions generated through clicks.
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